Become A Fit Mamma

FitMom is a personal training business specialising in pre & postnatal fitness, head up by health and fitness enthusiast Ash Iovino. In addition to being a personal trainer and SWEAT1000 instructor, Ash is also a mother of two who is very passionate about women’s health – helping moms keep fit during their pregnancy and assisting women with getting into shape post pregnancy.

Our experience:

At first you may be intimidated by her lean physique and effortless fitness demonstrations, but don’t be fooled by this hot mamma’s tight tush, Ash is the perfect combo of sweet and strong (Reese Weatherspoon meets Tomb Reider).

She posseses a fiery ambition to see all her clients succeed whilst still conveying compassion and kindness. Being a mother of two and knowing what it feels like starting from scratch, she’s able to resonate with moms and women alike, eager to break out of their comforts and prioritise their health.

Our session with Ash flew by as we swiftly moved from one exercise to the next incorporating bursts of cardio and equipment focusing on abs, legs and arms. We were busting out moves in piles of our own sweat whilst Ash cheered us on and ensured our form was always on point.

To get a mums perspective we took along our yummy mummy Ilze Bylos, who machined from one exercise to the next despite not having done exercise since giving birth seven months ago! So when Ilze shared in our praises, we knew we’d found another top trainer…

“I loved how the sequences were short yet punchy so as a new mom that hasn’t had time to train properly in months, I wasn’t too intimidated yet I was getting an intense workout. Ash pushed me hard enough to challenge myself but also understood how I was feeling being a mom herself,” says Ilze


Stand a chance to win a one hour complimentary training session valued at R350, by leaving a comment below this article telling us why you are in need of a power hour sesh with FitMom along with tagging a friend on Facebook in the comment section who you believe will benefit from a training session too!

Price: from R350
Where: Ash offers training from her home, Sweat1000 in Claremont as well as operates from client’s homes
Contact: Ash Iovino Tel: +27 82 411 6305 Email:
Social Media: Facebook: fitmomSA | Instagram: @ash_fitmom 

Terms & Conditions:

  1. This competition is only open until the 9 May 2016, at 5pm.
  2. The prize is valued at R350 and expires on 30 July 2016
  3. The training session can take place from your personal residents in the CBD/Southern Suburbs or at FitMom – to be arranged with Ash Iovino
  4. We regret to inform you that you may only enter this competition if you are living in Cape Town, South Africa
  5. You must be over 18 years of age, and in possession of a valid identity document
  6. Entries are only applicable to females, moms and/or mommies to be
  7. This prize is not negotiable, transferable or exchangeable.
  8. The prize will be awarded through a random selection
  9. WITC is only the promoter of this competition and will not be held liable for any damages or claims concerning these products
  10. The winner will be announced no later than one week after the competition ends

Photo credit:

Wellness in the City
  • Nina Vass

    May 3, 2016 at 9:10 am Reply

    A “power hour” sounds like a great idea to cram some good cardio and aerobic activity into a short space of time…mom’s have limited time!

  • Neelam Bayat

    May 6, 2016 at 4:30 pm Reply

    Hi Ashleigh.Although not a mom,your blog is such an inspiration to all moms.Today whilst running next to you and attending so many of your sweat1000 classes I can honestly say ,your transformation and amazing figure is so much to ladies who are battling weight loss to look up too.I attend sweat1000 very regularly(5-6times a week) and have had very good results at the beginning and constantly increasing my strength but I feel I’m reaching a plateau and need to change things up a bit ..Would love to win a class with you and perhaps start incorporating your training sessions into my current regime xxx

  • Lexi bird

    May 7, 2016 at 8:57 am Reply

    I have recently reached the point where running is just too uncomfortable so I need something to replace all those wonderful endorphins I was getting from the trail! I would love a power hour with Ash so I can start learning how to look after this bod and keep this preggy belly from expanding all the way down to my knees!!

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